Selected Works

PARALLEL, is a new Sesame Butter brand & Mediterranean Restaurant in Toronto, Canada

THE EXPERIENCE

SESAME BUTTER (TAHINI) BRAND INTRODUCTION

Interactive Recipe Videos for Instagram (through Insta-stories)

Through segmented chapters of Instagram's Insta-story feature, we created an interactive and seamless experience to share recipes.

Highlighting Parallel's new brand of Sesame Butter (commonly known as tahini), we built a resource that allowed users to easily flip between recipe steps as many times as required. After 24hrs, the videos were added to the top of the Instagram profile page as a bookmark- acting also as a highlight of Parallel's key-messaging.

Food Photography

Featured across official social media channels and for traditional media content/press purposes.

Gallery Block

These are example images. Double-click here to replace these images with your own content. Learn more